Fresh Chat

A world of ideas on engaging and influencing Australian online communities - from the desktops at Network PR

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Entries from May 2008

Borderless Stories: Pangea Day

May 8th, 2008 · No Comments

This weekend, I’ll tune into bloggers and video from around the world in the global phenomena known as Pangea Day.
If you are interested in amazing stories that you would never see or hear otherwise it’s: http://www.pangeaday.org  What an exciting time we live in! 

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Tags: Lesley White · network pr · freshchat · Digital Communication

Cluetrain Manifesto - 10yr Anniversary

May 7th, 2008 · No Comments

Ten years ago a book called The Cluetrain Manifesto was written by, Chris Locke, Rick Levine, Doc Searls, and David Weinberger.
They challenged what we knew about marketing.
At the time I read the Manifesto I had no idea it would transform the industry, the roles within it and the skillset but more importantly mindset it required.
Of […]

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Tags: New Media Measurement · Social Media Trends