Fresh Chat

A world of ideas on engaging and influencing Australian online communities - from the desktops at Network PR

Fresh Chat header image 4

Cluetrain Manifesto - 10yr Anniversary

May 7th, 2008 · No Comments

Ten years ago a book called The Cluetrain Manifesto was written by, Chris Locke, Rick Levine, Doc Searls, and David Weinberger.
They challenged what we knew about marketing.
At the time I read the Manifesto I had no idea it would transform the industry, the roles within it and the skillset but more importantly mindset it required.
Of […]

[Read more →]

Tags: New Media Measurement · Social Media Trends