Fresh Chat

Far be it for me to suggest that Rupert Murdoch has thrown a tanty over Facebook toppling his own MySpace as the leading social networking site, but comments from the media supremo that Facebook is simply the “flavour of the month” and little more than a “directory” seem to reflect more sour grapes than reality. […]

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An old boss of mine - a senior and visionary advertising type - said that the average consumer is bombarded by 3,000 messages a day.  The point was that to stand out from the clutter you need to do or say something special, or different or in an unexpected way.
Fast forward ten years,  today we spoke with […]

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A US pest control company showed how choosing a cause with a natural link to the company’s products can make marketing sense and create extra opportunities for leverage.   
Recently Orkin Pest Control launched a cause campaign, ‘Fight the Bite’, with a goal of raising $100,000 for 10,000 insecticide-treated mosquito nets for use in Africa.
Orkin partnered […]

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Google recently undertook another of its regular major algorithm updates. This means it has made changes and modifications to the criteria by which it evaluates and ranks material.
As normally happens when such changes are made, it can have the temporary effect of throwing havoc into the marketplace resulting in rankings on search engines suddenly changing. 
This […]

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Should you blog or should you not?  How to do you address the issue of getting into blogging? These are questions that are taxing the minds of communicators and marketers.
However, theory is one thing. What’s often most helpful is to see what others are doing and how they are doing it.
That’s why this link, to […]

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We all love lists and this week we were thrilled to find we made the Top 50 Australian Marketing Blogs.
The list has been put together by Julian Cole from Adspace Pioneers using collated data from the following rankings:

Google PageRank
Technorati Authority
Technorati Blog Reactions
Alexa Traffic Rank
Bloglines
Pioneers Score

Total

1
Banner Blog
6
6
8
6
8
9
43

2
Servant of Chaos
9
5
8
6
6
5
39

3
Duncans Tv Adland
6
5
7
6
8
5
37

4
Corporate Engagement
8
5
5
4
5
8
35

5
Better Communication Results
8
3
6
5
6
6
34

6
Young PR
7
5
6
5
5
6
34

7
Small Business […]

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