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Generation Y expect communication to be immediate. They have grown up with mobile phones and instant messaging. If they want to find something out, they turn to their online social networks. It therefore comes as no surprise that traditional advertising and marketing are no longer having the effect they used to on consumers.
A recent global […]

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Everyone wants their piece of the social media pie these days. So why not just dive right on in and see how it goes?
Because this is what could happen to your brand… Top Ten Branded Social Media Nightmares
Key lessons from these social media disasters:
1. Monitor the online space, know who is talking about you, where […]

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