Fresh Chat

Wondering how much you know about social media? well find out here.
It is the Business Week Social Media Quiz - and Good Luck!
http://images.businessweek.com/ss/08/05/0515_socialmedia_quiz/index_01.htm

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A US pest control company showed how choosing a cause with a natural link to the company’s products can make marketing sense and create extra opportunities for leverage.   
Recently Orkin Pest Control launched a cause campaign, ‘Fight the Bite’, with a goal of raising $100,000 for 10,000 insecticide-treated mosquito nets for use in Africa.
Orkin partnered […]

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Should you blog or should you not?  How to do you address the issue of getting into blogging? These are questions that are taxing the minds of communicators and marketers.
However, theory is one thing. What’s often most helpful is to see what others are doing and how they are doing it.
That’s why this link, to […]

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This weekend, I’ll tune into bloggers and video from around the world in the global phenomena known as Pangea Day.
If you are interested in amazing stories that you would never see or hear otherwise it’s: http://www.pangeaday.org  What an exciting time we live in! 

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Yesterday it was reported that one of Lonely Planet guide book authors, Thomas Khonstamm did not travel to one of the countries that he wrote about.  The scandal is sure to be felt at Lonely Planet as it has always been seen as a trusted travel source.
News Ltd reported that Kohnstamm said “They didn’t pay me […]

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The picketing of premises is part of any well-run large company’s risk management scenarios.  But in this new media environment companies can no longer ignore the power of the blog, the forum or the virtual world.
IBM is certainly no stranger to the virtual world of Second Life. They have a major presence there.
Still I wonder whether their […]

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The fuse is really lit under the Australian PR industry. Does it really understand – or care about – digital communication?
Network PR is one of the few PR agencies in Australia to be actually doing Digital or Online PR (we’ve got four people working in this area) . We recently helped increase the heat when […]

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