Fresh Chat

Everyone wants their piece of the social media pie these days. So why not just dive right on in and see how it goes?
Because this is what could happen to your brand… Top Ten Branded Social Media Nightmares
Key lessons from these social media disasters:
1. Monitor the online space, know who is talking about you, where […]

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As I was riding the bus into town this morning I was thinking about the notion that somehow many marketers turned the world upside down and no one seemed to notice. It became, all about ‘what message do I want to push’ and ‘how do I want them to feel’ and ‘how do I convince them they […]

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The UK comedian Russell Brand started Twittering all of four hours ago (at the time of this blog posting), and his identity’s already been stolen.
Well, to some degree, anyway.
Posting as rustyrockets,  Brand has already gained 4490 followers with major Brand fan, Yours Truly, being one of them.
Imagine my surprise, however, to see an email a […]

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2008: the year that online marketing really hit the mainstream.  We’ve started a list that we hope you will add to: online campaigns that caught our eye.  Just one request: please don’t nominate work done by an agency you work for or your company/yourself. 
Lesley’s List:
- Blue Day 2008.  Depression/Anxiety awareness.  YouTube, Facebook, SecondLife, Meetups, Twitter and alot of community […]

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Today the blog known as My Future Bank, run by representatives of Australia’s National Australia Bank’s online self-service offering, UBank, was shut down.  A search for the site which was previously at www.myfuturebank.org now returns a 404 error.
The decision ends a week of serious criticism and commentary by Australia’s social media connoscenti, spearheaded by Cheryl Gledhill from Molt:n who took […]

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Many corporates miss the mark when it comes to implementing applications (including widgets) for online communities.  They are often perplexed about why their advertising-centric idea didn’t go viral. 
This little Facebook beauty, launched to coincide with the release of the movie How to Lose Friends & Alienate people hits the mark nicely.
‘Real Estate’ on Facebook pages is […]

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Up for a challenge?  Here’s one that starts August 1. 
“The Thirty Day Challenge is about making your first $10 online. For a full 30 days we are going to be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.
 
“That’s right, this is going to […]

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There’s been so much talk about hacks vs flacks in the online arena of late.  Many in Sydney sparked by the Future of Media summit or Twitter #FOM.  
The robust debate continues in many blogs. 
Some postulate either/or scenarios, suggesting that one type of expert is most vital.  Either you are a legitimate journalist (or not), a social media expert (or not), a […]

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I recently came across a blog post that really made me laugh, Seven psychological complaints of bloggers and social media addicts.The sign I most identified with (although am not a sufferer of, at least I hope I’m not!) was Twitterhoeia.Twitterhoeia
Uncontrollable urge to share most mundane experiences - or, more commonly, lack of experiences - […]

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Who could forget WMD’s? now we have WYD - for some the thought is almost as terrifying.
So what is happening online in the WYD department?
Facebook
Not surprisingly, FB has a load of activity both for and against.
Those For
Favourable WYD groups dominate Facebook . These are a mix of well organised large groups down to smaller […]

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