Fresh Chat

A world of ideas on engaging and influencing Australian online communities - from the desktops at Network PR

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Entries Tagged as 'Ethics'

The ethics of online media relations, it’s not sponsorship

February 27th, 2009 · 3 Comments

There was some controversy last week about a YouTuber who had allegedly accepted something from a company and then posted a video without declaring any kind of vested interest.   It’s all detailed on www.mumbrella.com.au and is an important part of the ongoing discussion about what is ethical or unethical in the worlds of paid vs earned […]

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Tags: Ethics · Lesley White · network pr · freshchat · Social Media Trends