Fresh Chat

A world of ideas on engaging and influencing Australian online communities - from the desktops at Network PR

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Entries Tagged as 'freshchat'

Celebrity fan websites done right: Zachary Quinto

July 28th, 2009 · 6 Comments

Whilst checking on my Facebook news feed this morning, I saw a link from the Zachary Quinto fan page to his new community. I already knew that Quinto was active on social media, so was intrigued to take a look and see what his community is all about.
Launched only a few hours ago (27 July […]

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Tags: Communities · Julie Delaforce · Online - General · Social Networks · freshchat

The ethics of online media relations, it’s not sponsorship

February 27th, 2009 · 3 Comments

There was some controversy last week about a YouTuber who had allegedly accepted something from a company and then posted a video without declaring any kind of vested interest.   It’s all detailed on www.mumbrella.com.au and is an important part of the ongoing discussion about what is ethical or unethical in the worlds of paid vs earned […]

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Tags: Ethics · Lesley White · network pr · freshchat · Social Media Trends

The Stealing of Russell Brand

January 27th, 2009 · No Comments

The UK comedian Russell Brand started Twittering all of four hours ago (at the time of this blog posting), and his identity’s already been stolen.
Well, to some degree, anyway.
Posting as rustyrockets,  Brand has already gained 4490 followers with major Brand fan, Yours Truly, being one of them.
Imagine my surprise, however, to see an email a […]

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Tags: Rob Irwin · freshchat · Digital Communication

Best and Worst 2008: social media marketing, SEO-PR or online PR campaigns

January 21st, 2009 · 1 Comment

2008: the year that online marketing really hit the mainstream.  We’ve started a list that we hope you will add to: online campaigns that caught our eye.  Just one request: please don’t nominate work done by an agency you work for or your company/yourself. 
Lesley’s List:
- Blue Day 2008.  Depression/Anxiety awareness.  YouTube, Facebook, SecondLife, Meetups, Twitter and alot of community […]

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Tags: Online - General · freshchat · Digital Communication

UBank blog closed after social media outs fake posters

October 16th, 2008 · 18 Comments

Today the blog known as My Future Bank, run by representatives of Australia’s National Australia Bank’s online self-service offering, UBank, was shut down.  A search for the site which was previously at www.myfuturebank.org now returns a 404 error.
The decision ends a week of serious criticism and commentary by Australia’s social media connoscenti, spearheaded by Cheryl Gledhill from Molt:n who took […]

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Tags: Lesley White · network pr · freshchat · Digital Communication · Social Media Trends

World’s Largest Net Challenge: Make Money Free

July 31st, 2008 · 1 Comment

Up for a challenge?  Here’s one that starts August 1. 
“The Thirty Day Challenge is about making your first $10 online. For a full 30 days we are going to be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.
 
“That’s right, this is going to […]

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Tags: Lesley White · network pr · freshchat · Digital Communication

Religion, Virtual Worlds and Artificial Intelligence

July 16th, 2008 · No Comments

Dr Robert Geraci, the Assistant Professor of Religious Studies at Manhattan College, describes himself as: “Looking for signs of the Apocalypse at Carnegie Mellon’s Robotics Institute and in Second Life” and “Rewriting the study of religion, science & technology”.
This interesting man is researching Virtual Worlds, religion and AI.  It’s food for thought for all… religious, non, anti, Klingon and other […]

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Tags: Lesley White · network pr · freshchat · Virtual Worlds

Social Network Fatigue

June 19th, 2008 · 7 Comments

An old boss of mine - a senior and visionary advertising type - said that the average consumer is bombarded by 3,000 messages a day.  The point was that to stand out from the clutter you need to do or say something special, or different or in an unexpected way.
Fast forward ten years,  today we spoke with […]

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Tags: Lesley White · network pr · freshchat · Social Media Trends

Borderless Stories: Pangea Day

May 8th, 2008 · No Comments

This weekend, I’ll tune into bloggers and video from around the world in the global phenomena known as Pangea Day.
If you are interested in amazing stories that you would never see or hear otherwise it’s: http://www.pangeaday.org  What an exciting time we live in! 

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Tags: Lesley White · network pr · freshchat · Digital Communication