Fresh Chat

Following on from my last post about the explosion of interest in Twitter this year, I was interested to find out a bit more about who is instigating these conversations. I ran a couple of queries with our online monitoring tool Social Radar.
A survey of over 600 Australian blogs reveals that interest in Twitter has […]

[Read more →]

There was some controversy last week about a YouTuber who had allegedly accepted something from a company and then posted a video without declaring any kind of vested interest.   It’s all detailed on www.mumbrella.com.au and is an important part of the ongoing discussion about what is ethical or unethical in the worlds of paid vs earned […]

[Read more →]

As I was riding the bus into town this morning I was thinking about the notion that somehow many marketers turned the world upside down and no one seemed to notice. It became, all about ‘what message do I want to push’ and ‘how do I want them to feel’ and ‘how do I convince them they […]

[Read more →]

Today the blog known as My Future Bank, run by representatives of Australia’s National Australia Bank’s online self-service offering, UBank, was shut down.  A search for the site which was previously at www.myfuturebank.org now returns a 404 error.
The decision ends a week of serious criticism and commentary by Australia’s social media connoscenti, spearheaded by Cheryl Gledhill from Molt:n who took […]

[Read more →]

Many corporates miss the mark when it comes to implementing applications (including widgets) for online communities.  They are often perplexed about why their advertising-centric idea didn’t go viral. 
This little Facebook beauty, launched to coincide with the release of the movie How to Lose Friends & Alienate people hits the mark nicely.
‘Real Estate’ on Facebook pages is […]

[Read more →]

Up for a challenge?  Here’s one that starts August 1. 
“The Thirty Day Challenge is about making your first $10 online. For a full 30 days we are going to be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.
 
“That’s right, this is going to […]

[Read more →]

There’s been so much talk about hacks vs flacks in the online arena of late.  Many in Sydney sparked by the Future of Media summit or Twitter #FOM.  
The robust debate continues in many blogs. 
Some postulate either/or scenarios, suggesting that one type of expert is most vital.  Either you are a legitimate journalist (or not), a social media expert (or not), a […]

[Read more →]

Dr Robert Geraci, the Assistant Professor of Religious Studies at Manhattan College, describes himself as: “Looking for signs of the Apocalypse at Carnegie Mellon’s Robotics Institute and in Second Life” and “Rewriting the study of religion, science & technology”.
This interesting man is researching Virtual Worlds, religion and AI.  It’s food for thought for all… religious, non, anti, Klingon and other […]

[Read more →]

An old boss of mine - a senior and visionary advertising type - said that the average consumer is bombarded by 3,000 messages a day.  The point was that to stand out from the clutter you need to do or say something special, or different or in an unexpected way.
Fast forward ten years,  today we spoke with […]

[Read more →]

This weekend, I’ll tune into bloggers and video from around the world in the global phenomena known as Pangea Day.
If you are interested in amazing stories that you would never see or hear otherwise it’s: http://www.pangeaday.org  What an exciting time we live in! 

[Read more →]