Fresh Chat

Wondering how much you know about social media? well find out here.
It is the Business Week Social Media Quiz - and Good Luck!
http://images.businessweek.com/ss/08/05/0515_socialmedia_quiz/index_01.htm

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We all love lists and this week we were thrilled to find we made the Top 50 Australian Marketing Blogs.
The list has been put together by Julian Cole from Adspace Pioneers using collated data from the following rankings:

Google PageRank
Technorati Authority
Technorati Blog Reactions
Alexa Traffic Rank
Bloglines
Pioneers Score

Total

1
Banner Blog
6
6
8
6
8
9
43

2
Servant of Chaos
9
5
8
6
6
5
39

3
Duncans Tv Adland
6
5
7
6
8
5
37

4
Corporate Engagement
8
5
5
4
5
8
35

5
Better Communication Results
8
3
6
5
6
6
34

6
Young PR
7
5
6
5
5
6
34

7
Small Business […]

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Ten years ago a book called The Cluetrain Manifesto was written by, Chris Locke, Rick Levine, Doc Searls, and David Weinberger.
They challenged what we knew about marketing.
At the time I read the Manifesto I had no idea it would transform the industry, the roles within it and the skillset but more importantly mindset it required.
Of […]

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London based E-Consultancy has just released their October Social Media Roundtable. Briefing It is full of gems such as:

HSBC has responded to a Facebook-based campaign against its charges for graduates – another sign that social networking sites have become a hotbed of consumer activity and that big brands are listening.
Building relationships with influencers can be very time-consuming and resource-intensive. It is […]

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I could spend hours talking about the console wars but I think it is better explained by a bloke nicknamed ‘Yahtzee’ here. It is a few minutes long but it has some rude words (so keep your volume low) but it should raise more than a few smiles on your face. 
And with that little video […]

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We have all heard the cases of human resources departments googling applicants and finding drunken photos on Facebook and MySpace.
Now TechCrunch reports that Facebook is creating a friend grouping where you can specify certain friends as professional contacts and a whole set of different (more sanitised) content can be shown.
 
This new initiative is being driven by the […]

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A McKinsey global survey of marketers published recently in the McKinsey Quarterly found that:

Companies are using digital tools from web site to wikis mostly for customer service.
Respondents considered online ads to be as useful for brand building as for direct response
In 2010 just over half of all repondents expect their companies to be getting 10 […]

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As mentioned we have been publishing PR Influences for some years now and recently we compiled a range of articles on the New Media and PR including discussion of search engine optimisation, media releases and corporate blogging. Enjoy!

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We are pleased to welcome you to FreshChat a blog by Network PR.
Communication is very much at the crossroads - with social media and search challenging traditional media.  In this blog expect to see posts on anything to do with Online communication - from a variety of people on our blog team.
Sometimes they’ll be detailed […]

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