Following on from my last post about the explosion of interest in Twitter this year, I was interested to find out a bit more about who is instigating these conversations. I ran a couple of queries with our online monitoring tool Social Radar.
A survey of over 600 Australian blogs reveals that interest in Twitter has […]
Entries Tagged as 'New Media Measurement'
Online buzz around Twitter: Australian blogs vs traditional media
April 28th, 2009 · No Comments
Tags: Julie Delaforce · Twitter · Social Networks · network pr · New Media Measurement
Social Media Marketing: value-add according to whom?
February 12th, 2009 · 6 Comments
As I was riding the bus into town this morning I was thinking about the notion that somehow many marketers turned the world upside down and no one seemed to notice. It became, all about ‘what message do I want to push’ and ‘how do I want them to feel’ and ‘how do I convince them they […]
Tags: Lesley White · network pr · Digital Communication · New Media Measurement
The Power of Word of Mouth
July 10th, 2008 · 15 Comments
If you were ever unsure of the power of word of mouth (WOM) consider these following facts:
Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia. (AdAge, April, 2008)
According to a global Nielsen survey of 26,486 Internet users in 47 […]
Tags: Digital Communication · New Media Measurement
SEO and Social Media the ultimate bedfellows
July 9th, 2008 · No Comments
Our Online Account Director, Lesley White highlighted a great article today from the Search Engine Guide called Why the social media world needs to understand SEO.
The premise of the article was that the social media world and the SEO world viewed each other suspiciously and don’t realise the value of both disciplines working seamlessly together.
The author of the […]
Tags: Digital Communication · New Media Measurement · SEO
Test your Social Media IQ
July 3rd, 2008 · No Comments
Wondering how much you know about social media? well find out here.
It is the Business Week Social Media Quiz - and Good Luck!
http://images.businessweek.com/ss/08/05/0515_socialmedia_quiz/index_01.htm
Tags: Digital Communication · New Media Measurement
Fresh Chat makes Top 50 Australian Marketing Blogs
June 16th, 2008 · 2 Comments
We all love lists and this week we were thrilled to find we made the Top 50 Australian Marketing Blogs.
The list has been put together by Julian Cole from Adspace Pioneers using collated data from the following rankings:
Google PageRank
Technorati Authority
Technorati Blog Reactions
Alexa Traffic Rank
Bloglines
Pioneers Score
Total
1
Banner Blog
6
6
8
6
8
9
43
2
Servant of Chaos
9
5
8
6
6
5
39
3
Duncans Tv Adland
6
5
7
6
8
5
37
4
Corporate Engagement
8
5
5
4
5
8
35
5
Better Communication Results
8
3
6
5
6
6
34
6
Young PR
7
5
6
5
5
6
34
7
Small Business […]
Tags: New Media Measurement · Social Media Trends · Uncategorized
Cluetrain Manifesto - 10yr Anniversary
May 7th, 2008 · No Comments
Ten years ago a book called The Cluetrain Manifesto was written by, Chris Locke, Rick Levine, Doc Searls, and David Weinberger.
They challenged what we knew about marketing.
At the time I read the Manifesto I had no idea it would transform the industry, the roles within it and the skillset but more importantly mindset it required.
Of […]
Tags: New Media Measurement · Social Media Trends
Social Media Roundtable Briefing
October 20th, 2007 · No Comments
London based E-Consultancy has just released their October Social Media Roundtable. Briefing It is full of gems such as:
HSBC has responded to a Facebook-based campaign against its charges for graduates – another sign that social networking sites have become a hotbed of consumer activity and that big brands are listening.
Building relationships with influencers can be very time-consuming and resource-intensive. It is […]
Tags: New Media Measurement · Social Media Trends
The Console Wars
October 19th, 2007 · No Comments
I could spend hours talking about the console wars but I think it is better explained by a bloke nicknamed ‘Yahtzee’ here. It is a few minutes long but it has some rude words (so keep your volume low) but it should raise more than a few smiles on your face.
And with that little video […]
Tags: Innovation · New Media Measurement
Facebook lets you put your best face forward
October 16th, 2007 · No Comments
We have all heard the cases of human resources departments googling applicants and finding drunken photos on Facebook and MySpace.
Now TechCrunch reports that Facebook is creating a friend grouping where you can specify certain friends as professional contacts and a whole set of different (more sanitised) content can be shown.
This new initiative is being driven by the […]
Tags: New Media Measurement