Fresh Chat

Following on from my last post about the explosion of interest in Twitter this year, I was interested to find out a bit more about who is instigating these conversations. I ran a couple of queries with our online monitoring tool Social Radar.
A survey of over 600 Australian blogs reveals that interest in Twitter has […]

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As I was riding the bus into town this morning I was thinking about the notion that somehow many marketers turned the world upside down and no one seemed to notice. It became, all about ‘what message do I want to push’ and ‘how do I want them to feel’ and ‘how do I convince them they […]

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If you were ever unsure of the power of word of mouth (WOM) consider these following facts:

Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia. (AdAge, April, 2008)
According to a global Nielsen survey of 26,486 Internet users in 47 […]

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Our Online Account Director, Lesley White highlighted a great article today from the Search Engine Guide called Why the social media world needs to understand SEO.
The premise of the article was that the social media world and the SEO world viewed each other suspiciously and don’t realise the value of both disciplines working seamlessly together.
The author of the […]

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Wondering how much you know about social media? well find out here.
It is the Business Week Social Media Quiz - and Good Luck!
http://images.businessweek.com/ss/08/05/0515_socialmedia_quiz/index_01.htm

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We all love lists and this week we were thrilled to find we made the Top 50 Australian Marketing Blogs.
The list has been put together by Julian Cole from Adspace Pioneers using collated data from the following rankings:

Google PageRank
Technorati Authority
Technorati Blog Reactions
Alexa Traffic Rank
Bloglines
Pioneers Score

Total

1
Banner Blog
6
6
8
6
8
9
43

2
Servant of Chaos
9
5
8
6
6
5
39

3
Duncans Tv Adland
6
5
7
6
8
5
37

4
Corporate Engagement
8
5
5
4
5
8
35

5
Better Communication Results
8
3
6
5
6
6
34

6
Young PR
7
5
6
5
5
6
34

7
Small Business […]

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Ten years ago a book called The Cluetrain Manifesto was written by, Chris Locke, Rick Levine, Doc Searls, and David Weinberger.
They challenged what we knew about marketing.
At the time I read the Manifesto I had no idea it would transform the industry, the roles within it and the skillset but more importantly mindset it required.
Of […]

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London based E-Consultancy has just released their October Social Media Roundtable. Briefing It is full of gems such as:

HSBC has responded to a Facebook-based campaign against its charges for graduates – another sign that social networking sites have become a hotbed of consumer activity and that big brands are listening.
Building relationships with influencers can be very time-consuming and resource-intensive. It is […]

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I could spend hours talking about the console wars but I think it is better explained by a bloke nicknamed ‘Yahtzee’ here. It is a few minutes long but it has some rude words (so keep your volume low) but it should raise more than a few smiles on your face. 
And with that little video […]

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We have all heard the cases of human resources departments googling applicants and finding drunken photos on Facebook and MySpace.
Now TechCrunch reports that Facebook is creating a friend grouping where you can specify certain friends as professional contacts and a whole set of different (more sanitised) content can be shown.
 
This new initiative is being driven by the […]

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