Fresh Chat

Far be it for me to suggest that Rupert Murdoch has thrown a tanty over Facebook toppling his own MySpace as the leading social networking site, but comments from the media supremo that Facebook is simply the “flavour of the month” and little more than a “directory” seem to reflect more sour grapes than reality. […]

[Read more →]

An old boss of mine - a senior and visionary advertising type - said that the average consumer is bombarded by 3,000 messages a day.  The point was that to stand out from the clutter you need to do or say something special, or different or in an unexpected way.
Fast forward ten years,  today we spoke with […]

[Read more →]

Google recently undertook another of its regular major algorithm updates. This means it has made changes and modifications to the criteria by which it evaluates and ranks material.
As normally happens when such changes are made, it can have the temporary effect of throwing havoc into the marketplace resulting in rankings on search engines suddenly changing. 
This […]

[Read more →]

We all love lists and this week we were thrilled to find we made the Top 50 Australian Marketing Blogs.
The list has been put together by Julian Cole from Adspace Pioneers using collated data from the following rankings:

Google PageRank
Technorati Authority
Technorati Blog Reactions
Alexa Traffic Rank
Bloglines
Pioneers Score

Total

1
Banner Blog
6
6
8
6
8
9
43

2
Servant of Chaos
9
5
8
6
6
5
39

3
Duncans Tv Adland
6
5
7
6
8
5
37

4
Corporate Engagement
8
5
5
4
5
8
35

5
Better Communication Results
8
3
6
5
6
6
34

6
Young PR
7
5
6
5
5
6
34

7
Small Business […]

[Read more →]

Ten years ago a book called The Cluetrain Manifesto was written by, Chris Locke, Rick Levine, Doc Searls, and David Weinberger.
They challenged what we knew about marketing.
At the time I read the Manifesto I had no idea it would transform the industry, the roles within it and the skillset but more importantly mindset it required.
Of […]

[Read more →]

On the weekend I was lamenting with a fellow dog lover about how our local park had been infested with nasty rangers lately (eyeing off our friendly hounds). Due to this our before-work morning ‘dog play-group’ was no more.
We had now all gone our separate ways and simply walked our hounds rather […]

[Read more →]

Recent research by The University of Massachusetts Dartmouths Center for Marketing Research concluded that charitable organisations in the US are outpacing the business world in their use of social media/ web 2.0. Some of the key findings included:               

Seventy-five percent of the charitable organisations studied are using some form of social media including blogs, podcasts, message […]

[Read more →]

Bulldog Reporter and the TEKgroup International just released the 2007 Journalist Survey on Media Relations Practices. The results indicate that journalists are fast turning to online sources in a 24 hours news environment. Some of the key findings include: 

Nearly half of all journalists vist a corporate website or online newsroom at least once a week
More […]

[Read more →]

Further to the previous posts about recalls and crisis management, in recent weeks Twitter (a free social networking and micro bloggin service) has been utilised for this purpose by a variety of companies.
View:  http://twitter.com/recalls 

[Read more →]

A few days ago the SMH ran a story about Moose Enterprises (the manafacturer of toxic toy Bindeez) learning about crisis management the hard way.
The article discussed their failed attempt at crisis management which included the CEO not fronting to the media and their use of the press release to manage the crisis.
But what was lacking in the […]

[Read more →]