Fresh Chat

On the weekend I was lamenting with a fellow dog lover about how our local park had been infested with nasty rangers lately (eyeing off our friendly hounds). Due to this our before-work morning ‘dog play-group’ was no more.
We had now all gone our separate ways and simply walked our hounds rather […]

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Recent research by The University of Massachusetts Dartmouths Center for Marketing Research concluded that charitable organisations in the US are outpacing the business world in their use of social media/ web 2.0. Some of the key findings included:               

Seventy-five percent of the charitable organisations studied are using some form of social media including blogs, podcasts, message […]

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Bulldog Reporter and the TEKgroup International just released the 2007 Journalist Survey on Media Relations Practices. The results indicate that journalists are fast turning to online sources in a 24 hours news environment. Some of the key findings include: 

Nearly half of all journalists vist a corporate website or online newsroom at least once a week
More […]

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Further to the previous posts about recalls and crisis management, in recent weeks Twitter (a free social networking and micro bloggin service) has been utilised for this purpose by a variety of companies.
View:  http://twitter.com/recalls 

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A few days ago the SMH ran a story about Moose Enterprises (the manafacturer of toxic toy Bindeez) learning about crisis management the hard way.
The article discussed their failed attempt at crisis management which included the CEO not fronting to the media and their use of the press release to manage the crisis.
But what was lacking in the […]

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London based E-Consultancy has just released their October Social Media Roundtable. Briefing It is full of gems such as:

HSBC has responded to a Facebook-based campaign against its charges for graduates – another sign that social networking sites have become a hotbed of consumer activity and that big brands are listening.
Building relationships with influencers can be very time-consuming and resource-intensive. It is […]

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A McKinsey global survey of marketers published recently in the McKinsey Quarterly found that:

Companies are using digital tools from web site to wikis mostly for customer service.
Respondents considered online ads to be as useful for brand building as for direct response
In 2010 just over half of all repondents expect their companies to be getting 10 […]

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As mentioned we have been publishing PR Influences for some years now and recently we compiled a range of articles on the New Media and PR including discussion of search engine optimisation, media releases and corporate blogging. Enjoy!

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We are pleased to welcome you to FreshChat a blog by Network PR.
Communication is very much at the crossroads - with social media and search challenging traditional media.  In this blog expect to see posts on anything to do with Online communication - from a variety of people on our blog team.
Sometimes they’ll be detailed […]

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