Fresh Chat

Generation Y expect communication to be immediate. They have grown up with mobile phones and instant messaging. If they want to find something out, they turn to their online social networks. It therefore comes as no surprise that traditional advertising and marketing are no longer having the effect they used to on consumers.
A recent global […]

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In May 2008, Facebook overtook MySpace as Australia’s most popular social network. Facebook now has over 130 million users and it is the most popular social network worldwide. According to the latest Compete statistics, Facebook is now getting closer to becoming America’s most popular social network, an important win in their local market.

Facebook growth in […]

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This week, Google released its list of top Australian searches for 2008.
The Top 10 Australian searches of 2008:
1. Games
2. Sydney
3. YouTube
4. MySpace
5. Facebook
6. Google
7. EBay
8. MySpace
9. Weather
10. Hotmail
It’s interesting to note that six of the top ten searches relate to consumer driven sites: social networks, UGC and email.
It never fails to amuse me that ‘Google’ […]

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Today, October 10, is World Mental Health Day. Beyond Blue has also declared the entire month of October Anxiety and Depression Awareness Month with the week from 5-11 October being designated Mental Health Week.
Blue Day 2008 are calling for those active in the social media space to contribute to depression and anxiety awareness. You can […]

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We all love lists and this week we were thrilled to find we made the Top 50 Australian Marketing Blogs.
The list has been put together by Julian Cole from Adspace Pioneers using collated data from the following rankings:

Google PageRank
Technorati Authority
Technorati Blog Reactions
Alexa Traffic Rank
Bloglines
Pioneers Score

Total

1
Banner Blog
6
6
8
6
8
9
43

2
Servant of Chaos
9
5
8
6
6
5
39

3
Duncans Tv Adland
6
5
7
6
8
5
37

4
Corporate Engagement
8
5
5
4
5
8
35

5
Better Communication Results
8
3
6
5
6
6
34

6
Young PR
7
5
6
5
5
6
34

7
Small Business […]

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I do love using internet forums. The amount of things I have learned while browsing them is amazing, and at the same time, the amount of useless things I have learned is embarrassing - thankfully a recent post at a popular forum that I frequent filled me with glee. Cheers Futureshock!
Normally I wouldn’t use such […]

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The last Sunday in April marks Worldwide Pinhole Camera day… and I must say when the measure of your tech cred is by megapixels or mm to your lens, it strikes me as refreshing that there is a time to remember the sheer joy of photography as it was in a bygone age.
There are a […]

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Had to laugh today when reading the post here.
Marketing Profs discussed how this ‘authenticity’ marketing is getting out of hand. The post discusses what an ‘authentic’ day could look like:
“Downstairs, Brenda cooks up some scrambled Egg Beaters (”99% real egg whites”) while Eddie pours a bowl of Post Blueberry Morning cereal (”with Real, Wild Blueberries”). […]

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Keeping ourselves and our generation’s children safe online is one of the challenges for our era. Today is “Safer Internet Day”: an opportunity to highlight the various security and safety risks associated with the internet and how to deal with them.
Network PR acknowledges the importance of education in helping the new generation get the most […]

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On the weekend I was at a bbq in Erskineville talking to a musician that I had seen and loved in the 80’s. He still plays around town predominantly in Sydney to middle age (40s) audience.
I mentioned interest in the next time he was playing and he asked me for my email – his main […]

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