Hands up all those IT vendor marketing managers who included “customer-centric” in hard copy or web collateral in 2007. Well put those hands down again…fast! It seems that you might say it, you might even actually believe it, but according to research from the CMO Council – your customers don’t.
In judging a category for the […]
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The battle between what the consumer wants and what companies want is beginning to hot up in Australia with the free-to-air television industry attempting to stop people fast-forwarding.
This war will continue for some time to come but it really struck home when I noticed the launch of Amazon’s Kindle – which has been described by […]
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Bulldog Reporter and the TEKgroup International just released the 2007 Journalist Survey on Media Relations Practices. The results indicate that journalists are fast turning to online sources in a 24 hours news environment. Some of the key findings include:
Nearly half of all journalists vist a corporate website or online newsroom at least once a week
More […]
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In Australia and NZ there are over 4000 searches every month for green/eco products.
But what are some of the trends online for the environment sector? We look at both SEO and the Social Media.
SEO
Green Search Engines such as www.greenmaven.com are becoming popular internationally as the green/eco movement grows the need for a streamlined search arises. Implications? you need to […]
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Bloggers have long criticised the unsolicited email often from those in the pr profession.
A few days ago Chris Anderson, editor in chief of Wired Magazine actually did something. He listed all the e-mail addresses of everyone who sent him an e-mail that month on to his blog http://www.thelongtail.com/ and said:
“I’ve had it. I get more […]
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