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	<title>Fresh Chat</title>
	<link>http://freshchat.com.au</link>
	<description>A world of ideas on engaging and influencing Australian online communities - from the desktops at Network PR</description>
	<pubDate>Wed, 05 Aug 2009 02:25:50 +0000</pubDate>
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		<title>Digital communication creates new challenges for customer service</title>
		<link>http://freshchat.com.au/digital-communication-creates-new-challenges-for-customer-service/</link>
		<comments>http://freshchat.com.au/digital-communication-creates-new-challenges-for-customer-service/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 02:25:50 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/digital-communication-creates-new-challenges-for-customer-service/</guid>
		<description><![CDATA[Generation Y expect communication to be immediate. They have grown up with mobile phones and instant messaging. If they want to find something out, they turn to their online social networks. It therefore comes as no surprise that traditional advertising and marketing are no longer having the effect they used to on consumers.
A recent global [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/digital-communication-creates-new-challenges-for-customer-service/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Disasters</title>
		<link>http://freshchat.com.au/social-media-disasters/</link>
		<comments>http://freshchat.com.au/social-media-disasters/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 05:38:22 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Julie Delaforce]]></category>

		<category><![CDATA[Online - General]]></category>

		<category><![CDATA[Digital Communication]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/social-media-disasters/</guid>
		<description><![CDATA[Everyone wants their piece of the social media pie these days. So why not just dive right on in and see how it goes?
Because this is what could happen to your brand&#8230; Top Ten Branded Social Media Nightmares
Key lessons from these social media disasters:
1. Monitor the online space, know who is talking about you, where [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/social-media-disasters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Celebrity fan websites done right: Zachary Quinto</title>
		<link>http://freshchat.com.au/celebrity-fan-websites-done-right-zachary-quinto/</link>
		<comments>http://freshchat.com.au/celebrity-fan-websites-done-right-zachary-quinto/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 01:42:05 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Communities]]></category>

		<category><![CDATA[Julie Delaforce]]></category>

		<category><![CDATA[Online - General]]></category>

		<category><![CDATA[Social Networks]]></category>

		<category><![CDATA[freshchat]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/celebrity-fan-websites-done-right-zachary-quinto/</guid>
		<description><![CDATA[Whilst checking on my Facebook news feed this morning, I saw a link from the Zachary Quinto fan page to his new community. I already knew that Quinto was active on social media, so was intrigued to take a look and see what his community is all about.
Launched only a few hours ago (27 July [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/celebrity-fan-websites-done-right-zachary-quinto/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Online buzz around Twitter: Australian blogs vs traditional media</title>
		<link>http://freshchat.com.au/online-buzz-around-twitter-australian-blogs-vs-traditional-media/</link>
		<comments>http://freshchat.com.au/online-buzz-around-twitter-australian-blogs-vs-traditional-media/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 01:40:42 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Julie Delaforce]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Social Networks]]></category>

		<category><![CDATA[network pr]]></category>

		<category><![CDATA[New Media Measurement]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/online-buzz-around-twitter-australian-blogs-vs-traditional-media/</guid>
		<description><![CDATA[Following on from my last post about the explosion of interest in Twitter this year, I was interested to find out a bit more about who is instigating these conversations. I ran a couple of queries with our online monitoring tool Social Radar.
A survey of over 600 Australian blogs reveals that interest in Twitter has [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/online-buzz-around-twitter-australian-blogs-vs-traditional-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter: Adding value for business</title>
		<link>http://freshchat.com.au/twitter-adding-value-for-business/</link>
		<comments>http://freshchat.com.au/twitter-adding-value-for-business/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 03:21:29 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Julie Delaforce]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/twitter-adding-value-for-business/</guid>
		<description><![CDATA[I feel inspired to write this post due to Twitter&#8217;s recent rise in popularity and the apparent misinformation about Twitter being discussed both online and offline.
There are a few criticisms of Twitter that have been circulating this year, and I&#8217;d like to address them here.
1. Twitter is the cool new app of the moment, it&#8217;ll [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/twitter-adding-value-for-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The ethics of online media relations, it&#8217;s not sponsorship</title>
		<link>http://freshchat.com.au/the-ethics-of-online-media-relations-its-not-sponsorship/</link>
		<comments>http://freshchat.com.au/the-ethics-of-online-media-relations-its-not-sponsorship/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 06:57:09 +0000</pubDate>
		<dc:creator>Lesley White</dc:creator>
		
		<category><![CDATA[Ethics]]></category>

		<category><![CDATA[Lesley White]]></category>

		<category><![CDATA[network pr]]></category>

		<category><![CDATA[freshchat]]></category>

		<category><![CDATA[Social Media Trends]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/the-ethics-of-online-media-relations-its-not-sponsorship/</guid>
		<description><![CDATA[There was some controversy last week about a YouTuber who had allegedly accepted something from a company and then posted a video without declaring any kind of vested interest.   It&#8217;s all detailed on www.mumbrella.com.au and is an important part of the ongoing discussion about what is ethical or unethical in the worlds of paid vs earned [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/the-ethics-of-online-media-relations-its-not-sponsorship/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media Marketing: value-add according to whom?</title>
		<link>http://freshchat.com.au/social-media-value-add-according-to-who/</link>
		<comments>http://freshchat.com.au/social-media-value-add-according-to-who/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 22:38:14 +0000</pubDate>
		<dc:creator>Lesley White</dc:creator>
		
		<category><![CDATA[Lesley White]]></category>

		<category><![CDATA[network pr]]></category>

		<category><![CDATA[Digital Communication]]></category>

		<category><![CDATA[New Media Measurement]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/social-media-value-add-according-to-who/</guid>
		<description><![CDATA[As I was riding the bus into town this morning I was thinking about the notion that somehow many marketers turned the world upside down and no one seemed to notice. It became, all about &#8216;what message do I want to push&#8217; and &#8216;how do I want them to feel&#8217; and &#8216;how do I convince them they [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/social-media-value-add-according-to-who/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Victorian Bushfires and how social media can help</title>
		<link>http://freshchat.com.au/the-victorian-bushfires-and-how-social-media-can-help/</link>
		<comments>http://freshchat.com.au/the-victorian-bushfires-and-how-social-media-can-help/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 03:23:59 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Julie Delaforce]]></category>

		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/the-victorian-bushfires-and-how-social-media-can-help/</guid>
		<description><![CDATA[The devastation across Victoria caused by this weekend&#8217;s bushfires is at the top of most Australians&#8217; minds today. Where do we turn in times of need? To friends and community, whom most of us have regular contact with online through social media.
Already there are over 30 Facebook groups dedicated to leaving messages of support for [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/the-victorian-bushfires-and-how-social-media-can-help/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Facebook privacy and the social networks fear factor</title>
		<link>http://freshchat.com.au/facebook-privacy-and-the-social-networks-fear-factor/</link>
		<comments>http://freshchat.com.au/facebook-privacy-and-the-social-networks-fear-factor/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 00:02:57 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Julie Delaforce]]></category>

		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/facebook-privacy-and-the-social-networks-fear-factor/</guid>
		<description><![CDATA[I&#8217;m the first to admit I&#8217;m totally addicted to social networks and online communities, when I talk to friends and family about my online involvement, they often worry that I have such a heavy online presence that anyone can discover all my dirty little secrets (not that I have any, of course). My mum told [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/facebook-privacy-and-the-social-networks-fear-factor/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social media news and interesting reads - January 2009</title>
		<link>http://freshchat.com.au/social-media-news-and-interesting-reads-january-2009/</link>
		<comments>http://freshchat.com.au/social-media-news-and-interesting-reads-january-2009/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 01:13:08 +0000</pubDate>
		<dc:creator>Julie Delaforce</dc:creator>
		
		<category><![CDATA[Julie Delaforce]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Online - General]]></category>

		<category><![CDATA[Social Media Trends]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/social-media-news-and-interesting-reads-january-2009/</guid>
		<description><![CDATA[Here are just a few snippets from all that&#8217;s happened in the world of digital and social media in the past month.

Sydney agency criticised in the blogosphere for launching a fake viral video to promote a men&#8217;s clothing line launch
Tourism Queensland launched a great &#8216;Best job in the world&#8217; competition but garnered criticism for a [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/social-media-news-and-interesting-reads-january-2009/feed/</wfw:commentRss>
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