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	<title>Fresh Chat</title>
	<link>http://freshchat.com.au</link>
	<description>A world of ideas on engaging and influencing Australian online communities - from the desktops at Network PR</description>
	<pubDate>Wed, 02 Jul 2008 23:49:21 +0000</pubDate>
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		<title>Test your Social Media IQ</title>
		<link>http://freshchat.com.au/test-your-social-media-iq/</link>
		<comments>http://freshchat.com.au/test-your-social-media-iq/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 23:42:36 +0000</pubDate>
		<dc:creator>Jenni Beattie</dc:creator>
		
		<category><![CDATA[Digital Communication]]></category>

		<category><![CDATA[New Media Measurement]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/test-your-social-media-iq/</guid>
		<description><![CDATA[Wondering how much you know about social media? well find out here.
It is the Business Week Social Media Quiz - and Good Luck!
http://images.businessweek.com/ss/08/05/0515_socialmedia_quiz/index_01.htm

]]></description>
		<wfw:commentRss>http://freshchat.com.au/test-your-social-media-iq/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Facebook topples MySpace - at last</title>
		<link>http://freshchat.com.au/facebook-topples-myspace-at-last/</link>
		<comments>http://freshchat.com.au/facebook-topples-myspace-at-last/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 01:32:32 +0000</pubDate>
		<dc:creator>Rob Irwin</dc:creator>
		
		<category><![CDATA[Social Media Trends]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/facebook-topples-myspace-at-last/</guid>
		<description><![CDATA[Far be it for me to suggest that Rupert Murdoch has thrown a tanty over Facebook toppling his own MySpace as the leading social networking site, but comments from the media supremo that Facebook is simply the &#8220;flavour of the month&#8221; and little more than a &#8220;directory&#8221; seem to reflect more sour grapes than reality. [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/facebook-topples-myspace-at-last/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Network Fatigue</title>
		<link>http://freshchat.com.au/social-network-fatigue/</link>
		<comments>http://freshchat.com.au/social-network-fatigue/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 05:21:58 +0000</pubDate>
		<dc:creator>Lesley White</dc:creator>
		
		<category><![CDATA[Social Media Trends]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/social-network-fatigue/</guid>
		<description><![CDATA[An old boss of mine - a senior and visionary advertising type - said that the average consumer is bombarded by 3,000 messages a day.  The point was that to stand out from the clutter you need to do or say something special, or different or in an unexpected way.
Fast forward ten years,  today we spoke with [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/social-network-fatigue/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cause campaign hits the right spot</title>
		<link>http://freshchat.com.au/cause-campaign-hits-the-right-spot/</link>
		<comments>http://freshchat.com.au/cause-campaign-hits-the-right-spot/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 00:54:40 +0000</pubDate>
		<dc:creator>Jenni Beattie</dc:creator>
		
		<category><![CDATA[Digital Communication]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/cause-campaign-hits-the-right-spot/</guid>
		<description><![CDATA[A US pest control company showed how choosing a cause with a natural link to the company’s products can make marketing sense and create extra opportunities for leverage.    
Recently Orkin Pest Control launched a cause campaign, ‘Fight the Bite’, with a goal of raising $100,000 for 10,000 insecticide-treated mosquito nets for use in Africa.
Orkin partnered [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/cause-campaign-hits-the-right-spot/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google algorithm update causes disruption</title>
		<link>http://freshchat.com.au/google-algorithm-changes-cause-disruption/</link>
		<comments>http://freshchat.com.au/google-algorithm-changes-cause-disruption/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 03:55:29 +0000</pubDate>
		<dc:creator>Jenni Beattie</dc:creator>
		
		<category><![CDATA[Social Media Trends]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/google-algorithm-changes-cause-disruption/</guid>
		<description><![CDATA[Google recently undertook another of its regular major algorithm updates. This means it has made changes and modifications to the criteria by which it evaluates and ranks material.
As normally happens when such changes are made, it can have the temporary effect of throwing havoc into the marketplace resulting in rankings on search engines suddenly changing. 
This [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/google-algorithm-changes-cause-disruption/feed/</wfw:commentRss>
		</item>
		<item>
		<title>See how the biggest companies are blogging?</title>
		<link>http://freshchat.com.au/see-how-the-biggest-companies-are-blogging/</link>
		<comments>http://freshchat.com.au/see-how-the-biggest-companies-are-blogging/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 03:52:48 +0000</pubDate>
		<dc:creator>Jenni Beattie</dc:creator>
		
		<category><![CDATA[Digital Communication]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/see-how-the-biggest-companies-are-blogging/</guid>
		<description><![CDATA[Should you blog or should you not?  How to do you address the issue of getting into blogging? These are questions that are taxing the minds of communicators and marketers.
However, theory is one thing. What’s often most helpful is to see what others are doing and how they are doing it.
That’s why this link, to [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/see-how-the-biggest-companies-are-blogging/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Fresh Chat makes Top 50 Australian Marketing Blogs</title>
		<link>http://freshchat.com.au/freshchat-makes-top-australian-marketing-blogs/</link>
		<comments>http://freshchat.com.au/freshchat-makes-top-australian-marketing-blogs/#comments</comments>
		<pubDate>Sun, 15 Jun 2008 22:57:52 +0000</pubDate>
		<dc:creator>Jenni Beattie</dc:creator>
		
		<category><![CDATA[New Media Measurement]]></category>

		<category><![CDATA[Social Media Trends]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/freshchat-makes-top-australian-marketing-blogs/</guid>
		<description><![CDATA[We all love lists and this week we were thrilled to find we made the Top 50 Australian Marketing Blogs.
The list has been put together by Julian Cole from Adspace Pioneers using collated data from the following rankings:

Google PageRank
Technorati Authority
Technorati Blog Reactions
Alexa Traffic Rank
Bloglines
Pioneers Score











Total


1
Banner Blog
6
6
8
6
8
9
43


2
Servant of Chaos
9
5
8
6
6
5
39


3
Duncans Tv Adland
6
5
7
6
8
5
37


4
Corporate Engagement
8
5
5
4
5
8
35


5
Better Communication Results
8
3
6
5
6
6
34


6
Young PR
7
5
6
5
5
6
34


7
Small Business [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/freshchat-makes-top-australian-marketing-blogs/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Borderless Stories: Pangea Day</title>
		<link>http://freshchat.com.au/borderless-stories-pangea-day/</link>
		<comments>http://freshchat.com.au/borderless-stories-pangea-day/#comments</comments>
		<pubDate>Thu, 08 May 2008 08:04:59 +0000</pubDate>
		<dc:creator>Lesley White</dc:creator>
		
		<category><![CDATA[Digital Communication]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/borderless-stories-pangea-day/</guid>
		<description><![CDATA[This weekend, I&#8217;ll tune into bloggers and video from around the world in the global phenomena known as Pangea Day.
If you are interested in amazing stories that you would never see or hear otherwise it&#8217;s: http://www.pangeaday.org  What an exciting time we live in! 
]]></description>
		<wfw:commentRss>http://freshchat.com.au/borderless-stories-pangea-day/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cluetrain Manifesto - 10yr Anniversary</title>
		<link>http://freshchat.com.au/cluetrain-manifesto-10yr-anniversary/</link>
		<comments>http://freshchat.com.au/cluetrain-manifesto-10yr-anniversary/#comments</comments>
		<pubDate>Wed, 07 May 2008 02:54:02 +0000</pubDate>
		<dc:creator>Jenni Beattie</dc:creator>
		
		<category><![CDATA[New Media Measurement]]></category>

		<category><![CDATA[Social Media Trends]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/cluetrain-manifesto-10yr-anniversary/</guid>
		<description><![CDATA[Ten years ago a book called The Cluetrain Manifesto was written by, Chris Locke, Rick Levine, Doc Searls, and David Weinberger.
They challenged what we knew about marketing.
At the time I read the Manifesto I had no idea it would transform the industry, the roles within it and the skillset but more importantly mindset it required.
Of [...]]]></description>
		<wfw:commentRss>http://freshchat.com.au/cluetrain-manifesto-10yr-anniversary/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cigarettes, a can of coke and a pair of sneakers?</title>
		<link>http://freshchat.com.au/cigarettes-a-can-of-coke-and-a-pair-of-sneakers/</link>
		<comments>http://freshchat.com.au/cigarettes-a-can-of-coke-and-a-pair-of-sneakers/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 11:21:46 +0000</pubDate>
		<dc:creator>Jenni Beattie</dc:creator>
		
		<category><![CDATA[Humour]]></category>

		<guid isPermaLink="false">http://freshchat.com.au/cigarettes-a-can-of-coke-and-a-pair-of-sneakers/</guid>
		<description><![CDATA[At Network PR we love innovation.
With that in mind we bring you the Sneaker Vending Machine. 
Onitsuka Tiger has launched the world&#8217;s first sneaker vending machine and placed it in
Carnaby Street, London.
The machine can vend 24 pairs in 6 sizes and its rollout is expected across the UK
Hat tip to  Scott Goodson
 
]]></description>
		<wfw:commentRss>http://freshchat.com.au/cigarettes-a-can-of-coke-and-a-pair-of-sneakers/feed/</wfw:commentRss>
		</item>
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