I was reading a blog post by Josh Bernoff of Forrester Research who raised the issue of how social media marketing will fare in the face of a recession.
The upshot was that it will continue to thrive because it is still one of the more effective and particularly cost-effective types of marketing.
As we all know marketing budgets rarely increase overall but the marketing mix changes – someone wins and someone loses.
Recently one of our clients said of “We might just have to pull a traditional TV ad”
This comment is testament to the value that social media delivers.
To read more about how social media can help you thrive in a recession read the following post by David Armano.
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