Fresh Chat

Had to laugh today when reading the post here.

Marketing Profs discussed how this ‘authenticity’ marketing is getting out of hand. The post discusses what an ‘authentic’ day could look like:

“Downstairs, Brenda cooks up some scrambled Egg Beaters (”99% real egg whites”) while Eddie pours a bowl of Post Blueberry Morning cereal (”with Real, Wild Blueberries”). They drink Simply Orange Grove Made orange juice (”made with bits of real orange”) while the Gloria Jean’s coffee (”Authentic Mocha Java”) brews”.

While you might agree all this ‘keeping it real’ is getting over the top none of us would dispute that if Brenda found coffee ‘unauthentic’ she might not think twice about saying so online. That is why keeping it ‘real’ just can’t be faked and why the truth will always shine through.