Fresh Chat

Many corporates miss the mark when it comes to implementing applications (including widgets) for online communities.  They are often perplexed about why their advertising-centric idea didn’t go viral. 

This little Facebook beauty, launched to coincide with the release of the movie How to Lose Friends & Alienate people hits the mark nicely.

‘Real Estate’ on Facebook pages is valuable:

• people/communities want to know why they should permit a corporate to participate or engage with them in digital dialogue;
• individuals quickly assess whether the company/app contributes valuable insights, entertainment, or makes something easier for them.

Kudos to those who developped the Anti-Social Networking Application. It’s a great example of understanding the people and the community then adding value by encouraging conversations/engagement rather than pushing messages. 

 Mashable blogged it today, check out the interesting comments there.

 [Vested interest disclaimer: Paramount Pictures who is distributing this film in Australia, is one of Network PR’s clients]